Expert Retail Witness


Jerry Birnbach F.I.S.P. , A.I.A. Assoc. 








New York Institute of Tech. 1966-1970 (Branch of science in Architectural Technology)

Courses: Strength of Material, Statics, Physics, Mechanical Engineering, Wood Engineering design, Concrete Eng. Design, Steel Eng. Design.

Architectural Design and working drawings. Business practice including safety in design.

CCNY 1970 – 1972 (City College of NY – Bach of Architecture, 30 credits above BS, Professional Degree)

Courses: Thesis Con Ed Educational facility and recreation center. David’s Island, New Rochelle, NY



POPAI Award in the Display Industry for Revlon Sunglass Display

POPAI Award in the Display Industry for Foster Grants Sunglass Display

Institute of Store Planners (I.S.P) Best Specialty Store Design – Lorese

Visual Merchandise Store Design (VMSD) Best Specialty Store Design – Curacao

National Associates of Store Fixture Manufactures (NASFM) Best Store Fixture Design – Successories

Fellow Honorarium into the Industry Trade organisation (ISP) Institute of Store Planners

Globe Award from Display Design Ideas (DDI) Magazine for best marketing at Global Shop Retail industry trade show

Treasure of National Institute of Store Planners Organization

A.R.E. Industry Organization 2016 appointed to twelve member Creative Council


SPEAKER at Trade and Industry Shows

NASFM – National Association of Store Fixture Manufacturers

NRFA – National Retailers Federated Association

ISP – Institute of Store Planners

IBM – National Sales Meeting

SPEC Show – Store Planning and Equipment Council

Walmart Regional Meeting Store Design and Vendor Display Design


Published Articles & Media

DDI – Display Design Ideas, Contributing Editor, 20 + Articles on design, manufacturing, customer shopping habits published

VMSD – On Trade Board of Advisors

Nominated 1 of 40 Top Industrial Leaders by DDI

Firm listed as Top 50 in the country

Editor of the ISP Professional Trade Magazine

WWD – Article published in Store Design

Salon – Article published in Store Design

Retail Image – International Trade Journal article published

New York Magazine – Feature Story on NYC store design

A.R.E Design 1-16 Blue Sky Big Ideas (Safety Standards for Retail Industry)

A.R.E. Design 3-16 Party City Display Accident Summary


Trade Accomplishments

Store of the future at Global Shop One of six firms from 1997 to 2003 selected to present a 1000S.F. the International Retail Design & Display Show in the McCormick Center, Chicago. Demonstrated custom new innovative design and display techniques and samples engineering prototype of futuristic displays.

Sector Watch

Goody Products

Everest Communications

Smiley License

Design through Computer Technology

Canal Jean Soho NYC

A.R.E. / P.O.P.A.I. Store Design & Manufacturing



The Expert Institute – Safety in the Retail Environment Nov. 2015 – YouTube interview / website on Safety and Liability of Retailers & Manufacturers Dec 20






For a free, no obligation,

15 minute Consult to review your case.



Serving Nationwide

Trial Travel and Out of Pocket capped

at $500 if date confirmed

within 21 days of trial date

ZINTRO provides business news written by industry experts. See the RDD latest feature.

Download CV as PDF


“Your report and insights were very helpful in the development of the lines of defense”

Mary Pat Gallagher Esq.

Gonzalez,Saggio,Harlan NJ.



“great job at deposition, fielding three attorneys question was impressive”

Julius Terrell Esq.

National Offices of Julius Terrell Wash. DC



“well done… reached a gratifying settlement with a compelling expert witness report”

Alan Brown Esq.

Morrison Mahoney Boston MA.


Hi Jerry

We got a Plaintiff's verdict. $1.2million. Thanks again for all your help.

The Gold Law Firm LLC

Denver CO


“opened up several doors we would not have known otherwise…”

Jay Danker Esq.

Danker, Milstein, & Ruffo PC, NYC NY


“appreciate your attention to detail… kudos for the quick report turn around and making yourself available on short notice…

Laura Simon Esq.

Dalton & Associates Wilmington DE.


"We retained Jerry Birnbach in a difficult trip and fall case involving a merchandise display riser in a retail store.  Prior to Jerry’s involvement the Defendant was offering no money on file.  Jerry reviewed the materials we provided the materials we provided him, and within a short period of time returned a report outlining many actions that store could have taken to prevent the injury.  Jerry’s report was instrumental in settling the case.  His work was expedient, professional and reasonably priced for an expert with his extensive background in retail design and retail safety.  I would happily use him again if the circumstances warranted."

James P. Crawley (Of Council)

Marc J. Shuman & Associates


Jerry Birnbach F.I.S.P. Assoc. A.I.A.


372-B Heritage Hills

Somers NY 10589

Copyright Jerry Birnbach & Associates 2012

Main : 917-691-4853
Office : 914 617 9336
Fax : 646 862 6434